Be sure to start this assignment early because you will explore the resources provided in the NCU library and elsewhere. An important part of graduate studies is developing research skills, and this assignment is designed to help and encourage you to develop those skills. This week, you will fulfill the role of foreign market analyst for the XYZ Beverage Company that you worked for in your Week 3 assignment. Remember, XYZ is a North American major producer of healthy and natural fruit and vegetable drinks that are sold in grocery stores and other food and beverage retailers in the U.S., Europe, and parts of Asia.
XYZ Beverage company has what is called a geographic divisional structure, meaning that the overall company is divided into three fairly autonomous business units for each of its major markets: the U.S., Europe, and Asia. All units follow the same basic strategy of selling healthy and natural fruit and vegetable drinks but are left to devise their own strategies of how and where to sell the beverages within their regions. For example, Japan is a great market for healthy drinks because Japanese consumers are relatively wealthy and very health conscious, plus there are over 100 million of them. As a result, Japan was the first Asian market XYZ expanded into in the 1980s. But Japanese consumers typically prefer less sweet flavored beverages than U.S. consumers, so sugar levels in the beverages were reduced. Also, the Japanese had distinct fruit preferences, so fruit flavors such as yuzu, plum, and Nashi pear were added to or replaced flavors popular in the U.S.
After successfully completing your product development project last week, the VP of Marketing in the Asian division was so impressed by your work that you are now assigned a new project within the VP's division. XYZ Asia is looking for new markets for its healthy beverage line. Europe is saturated, and XYZ is already well established in China and Japan. So, they hope to expand elsewhere. But where should the company expand, since there are over 200 nations in the world?
The VP hired an expensive consultant to develop a preliminary list of target countries. This consultant wants you to create a report that offers basic knowledge about two countries on that list. Here is the list in alphabetical order: Australia, Brazil, South Africa, South Korea, and Taiwan.
For this week's assignment, complete the following:
Support your assignment with at least three resources. Because the information required by this assignment might be challenging to find, you are encouraged to give this assignment adequate time. Be sure to explore the resources on countries provided by the NCU library including the CIA World FactBook and Mergent Online. If you're having any difficulty finding these and other library resources, this is a great opportunity to contact library personnel for assistance. They love to help students and can be contacted in multiple ways such as chat, text, email, and phone. If you plan ahead, you can even set up a Research Consultation appointment with a Reference Librarian.
Length: 5-7 pages, not including title and reference pages
Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.
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